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The student as customer model and its impact on the academic leadership role in higher education

Laing, Linda & Laing, Gregory (2011) The student as customer model and its impact on the academic leadership role in higher education. In Yorke, J (Ed.) Meeting the Challenges : Proceedings of the ATN Assessment Conference 2011, Curtin University, Curtin University, Perth, Western Australia.

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Abstract

This paper posits that the 'student as customer' model has a negative impact upon the academic leadership which in turn is responsible for the erosion of objectivity in the assessment process in the higher education sector. The paper draws on the existing literature to explore the relationship between the student as customer model, academic leadership, and student assessment. The existing research emanating from the literature provides the basis from which the short comings of the student as customer model are exposed. From a practical perspective the arguments made in this paper provide the groundwork for possible future research into the adverse affects of the student as customer model on academic leadership and job satisfaction in the academic work force. The concern for quality may benefit from empirical investigation of the relationship between the student as customer model and quality learning and assessment outcomes in the higher education sector. The paper raises awareness of the faults with the present reliance on the student as customer model and the negative impact on both students and academic staff. The issues explored have the potential to influence the future directions of the higher education sector with regard to the social implications of their quest for quality educational outcomes. The paper addresses a gap in the literature in regard to use of the student as customer model and the subsequent adverse affect on academic leadership and assessment in higher education.

Impact and interest:

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ID Code: 46702
Item Type: Conference Paper
Keywords: Teacher Leadership, Student Assessment, Student as Customer, HERN
ISBN: 9780646566115
Subjects: Australian and New Zealand Standard Research Classification > EDUCATION (130000) > EDUCATION SYSTEMS (130100) > Higher Education (130103)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Management
Copyright Owner: Copyright 2011 the Authors.
Deposited On: 31 Oct 2011 12:42
Last Modified: 31 Oct 2011 12:42

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