The iPhone Moment, the Apple Brand and the creative consumer : From “hackability and usability” to cultural generativity
Burgess, Jean (2012) The iPhone Moment, the Apple Brand and the creative consumer : From “hackability and usability” to cultural generativity. In Hjorth, Larissa, Richardson, Ingrid, & Burgess, Jean (Eds.) Studying Mobile Media: Cultural Technologies, Mobile Communication, and the iPhone. Routledge, New York; London, pp. 28-42.
Administrators only | Request a copy from author
In this chapter I position the iPhone as a “moment” in the history of cultural technologies. Drawing predominantly on advertising materials and public conversations about other "moments" in the history of personal computing and focusing on Apple’s role in this history, I argue that the design philosophy, marketing, and business models behind the iPhone (and now the iPad) have decisively reframed the values of usability that underpin software and interface design in the consumer technology industry, marking a distinctive shift in the history and contested futures of digital culture.
Impact and interest:
Citation counts are sourced monthly from and citation databases.
These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.
Citations counts from theindexing service can be viewed at the linked Google Scholar™ search.
|Item Type:||Book Chapter|
|Keywords:||personal computing, cultural studies, advertising, iphone, Apple, branding, cultural history|
|Subjects:||Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication Technology and Digital Media Studies (200102)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > CULTURAL STUDIES (200200) > Consumption and Everyday Life (200203)
|Divisions:||Current > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation
Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Institutes > Institute for Creative Industries and Innovation
Current > Schools > Journalism, Media & Communication
|Copyright Owner:||Copyright 2012 Routledge|
|Deposited On:||13 Nov 2011 23:21|
|Last Modified:||04 May 2015 12:46|
Repository Staff Only: item control page