Investigating relationships between relationship quality, customer loyalty and cooperation : an empirical study of convenience stores' franchise chain systems
McDonnell, John, Beatson, Amanda T., & Huang, Chih-Hsuan (2011) Investigating relationships between relationship quality, customer loyalty and cooperation : an empirical study of convenience stores' franchise chain systems. Asia Pacific Journal of Marketing and Logistics, 23(3), pp. 367-385.
Small business has been shown to contribute significantly to a nation’s economic development. Small business owners typically confront challenges, uncertainty, and risks while operating new businesses. Franchising has become a way to minimize the risks of small business management (Chiou et al., 2004); however, a franchise system is not a guarantee of business success (Lee and Karkovista, 2001). A poor franchising relationship between franchisors and franchisees can result in franchise failure, such as termination and closure, or franchisee exit (Frazer and Winzar, 2005).
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|Item Type:||Journal Article|
|Keywords:||Convenience, Quality, Customer loyalty, Taiwan|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||Copyright 2011 Emerald Group Publishing|
|Deposited On:||28 Nov 2011 22:43|
|Last Modified:||29 Nov 2011 05:23|
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