YouTube and the formalisation of amateur media
Burgess, Jean E. (2012) YouTube and the formalisation of amateur media. In Hunter, Dan, Lobato, Ramon, Richardson, Megan, & Thomas, Julian (Eds.) Amateur Media : Social, Cultural and Legal Perspectives. Routledge (Taylor & Francis Group), Oxon, pp. 53-58.
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This chapter describes how, as YouTube has scaled up both as a platform and as a company, its business model and the consequences for its copyright regulation strategies have co-evolved, and so too the boundaries between amateur and professional media have shifted and blurred in particular ways. As YouTube, Inc moves to more profitably arrange and stabilise the historically contentious relations among rights-holders, uploaders, advertisers and audiences, some forms of amateur video production have become institutionalised and professionalised, while others have been further marginalised and driven underground or to other, more forgiving, platforms.
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|Item Type:||Book Chapter|
The rise of Web 2.0 has pushed the amateur to the forefront of public discourse, public policy and media scholarship. Typically non-salaried, non-specialist and untrained in media production, amateur producers are now seen as key drivers of the creative economy. But how do the activities of citizen journalists, fan fiction writers and bedroom musicians connect with longer traditions of extra-institutional media production?
This edited collection provides a much-needed interdisciplinary contextualisation of amateur media before and after Web 2.0. Surveying the institutional, economic and legal construction of the amateur media producer via a series of case studies, it features contributions from experts in the fields of law, economics and media studies based in the UK, Europe and Singapore. Each section of the book contains a detailed case study on a selected topic, followed by two further pieces providing additional analysis and commentary. Using an extraordinary array of case studies and examples, from YouTube to online games, from subtitling communities to reality TV, the book is neither a celebration of amateur production nor a denunciation of the demise of professional media industries. Rather, this book presents a critical dialogue across law and the humanities, exploring the dynamic tensions and interdependencies between amateur and professional creative production. This book will appeal to both academics and students of intellectual property and media law, as well as to scholars and students of economics, media, cultural and internet studies.
|Keywords:||youtube, ugc, amateur media, video, web 2.0|
|Subjects:||Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication Technology and Digital Media Studies (200102)|
|Divisions:||Current > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation
Current > QUT Faculties and Divisions > Creative Industries Faculty
Current > Schools > Journalism, Media & Communication
Routledge (Taylor and Francis Group)
Copyright 2013 editorial matter and selection, Dan hunter, Ramon Lobato, Megan Richardson, Julian Thomas; individual chapters, the contributors.
The right of Dan hunter, Ramon Lobato, Megan Rochardson, Julian Thomas to be identified as the editors of this work has been asserted by them in accordance with sections 77 and 78 of the Copyright, Designs and Patent Act 1988.
|Copyright Statement:||All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.|
|Deposited On:||27 Nov 2011 23:02|
|Last Modified:||10 Dec 2015 02:31|
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