A design approach to teaching new product development

Wrigley, Cara & Bucolo, Sam (2011) A design approach to teaching new product development. In International Conference of Education, Research and Innovation 2011 (ICERI2011), 14 - 15 November 2011, Melia Castilla Convention Centre, Madrid.

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The educational unit new product development, taught within the industrial design program at the Queensland University of Technology (QUT) introduces the relationship between product design and commercialisation to third year industrial design undergraduate students. In which, they are exposed for the first time to product strategy development aimed at meeting consumer expectations, whilst at the same time achieving corporate objectives. Delivered content such as intellectual property, market opportunities, competitor analysis and investor requirements are taught within the thirteen week semester timeframe. New product development theory is not a new field. However, the design approach to teaching this theory and more importantly how designers can use it in the design process is novel. This paper provides an overview of the curriculum design of this unit as well as its incremental development over the past four year duration period. Student project outcomes and more importantly the process and tools from this unit are also discussed and presented.

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ID Code: 47287
Item Type: Conference Paper
Refereed: Yes
Keywords: design, education, new product design
Subjects: Australian and New Zealand Standard Research Classification > EDUCATION (130000) > SPECIALIST STUDIES IN EDUCATION (130300) > Teacher Education and Professional Development of Educators (130313)
Divisions: Past > QUT Faculties & Divisions > Faculty of Built Environment and Engineering
Past > Schools > School of Design
Copyright Owner: Copyright 2011 [please consult the author]
Deposited On: 28 Nov 2011 22:51
Last Modified: 19 Mar 2017 00:45

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