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Frantic fashion and Australia’s invisible designers : conversations on sustainability in the mass market

Payne, Alice (2011) Frantic fashion and Australia’s invisible designers : conversations on sustainability in the mass market. In Fashion Colloquium London, 21 - 22 September 2011, London College of Fashion, London. (Unpublished)

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Abstract

The majority of Australians will work, sleep and die in the garments of the mass market. Yet, as Ian Griffiths has termed it, the designers of these garments are ‘invisible’ (2000). To the general public, the values, opinions and individual design processes of these designers are as unknown as their names. However, the designer’s role is crucial in making decisions which will have impacts throughout the life of the garment. The high product volume within the mass market ensures that even a small decision in the design process to source a particular fabric, or to use a certain trim or textile finish, can have a profound environmental or social effect. While big companies in Australia have implemented some visible strategies for sustainability, it is uncertain how these may have flowed through to design practices. To explore this question, this presentation will discuss preliminary findings from in-depth semi-structured interviews with Australian mass market fashion designers and product developers. The aim of the interviews was to hear the voice of the insider – to listen to mass market designers describe their design process, discuss the Australian fashion industry and its future challenges and opportunities, and to comment on what a ‘sustainability’ for their industry could look like. These interviews will be discussed within the framework of design philosopher Tony Fry’s writing on design redirection for sustainability.

Impact and interest:

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ID Code: 47609
Item Type: Conference Paper
Keywords: fashion design, sustainability, design process
Subjects: Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > DESIGN PRACTICE AND MANAGEMENT (120300) > Textile and Fashion Design (120306)
Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > DESIGN PRACTICE AND MANAGEMENT (120300) > Design Practice and Management not elsewhere classified (120399)
Divisions: Past > Disciplines > Fashion
Current > QUT Faculties and Divisions > Creative Industries Faculty
Copyright Owner: Copyright 2011 Alice Payne
Deposited On: 12 Dec 2011 08:23
Last Modified: 12 Dec 2011 12:15

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