Health promotion

Parker, Elizabeth A. (2011) Health promotion. In Fleming, Mary Louise & Parker, Elizabeth (Eds.) Introduction to Public Health [2nd ed.]. Elsevier Australia/Churchill Livingstone, Chatswood, NSW, pp. 296-322.

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The ‘promotion of health’ has become everybody’s business: from the marketers of ‘healthy’ products and lifestyles, and gym memberships; government media campaigns to ‘Go for 2&5®’ (fruit and vegetables every day), special ‘extra’ benefits for joining a private health insurance fund and workplace ‘wellness’ programs that include yoga and pilates. For consumers, the list is endless. Health professionals need to understand the background to this growth in the promotion of ‘health’ and the place health promotion plays in public health. We begin this chapter with a discussion on health education, we then trace the evolution of health promotion from health education, the strategies and settings for health promotion, and conclude with challenges for health promotion. Case studies, activities and reflections on the material are presented to assist you.

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ID Code: 47695
Item Type: Book Chapter
Keywords: health education, health promotion
Subjects: Australian and New Zealand Standard Research Classification > MEDICAL AND HEALTH SCIENCES (110000) > PUBLIC HEALTH AND HEALTH SERVICES (111700) > Health Promotion (111712)
Divisions: Current > QUT Faculties and Divisions > Faculty of Health
Copyright Owner: Copyright 2011 Elsevier Australia
Deposited On: 13 Dec 2011 22:48
Last Modified: 21 Jun 2017 14:45

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