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#Ausvotes : how Twitter covered the 2010 Australian federal election

Bruns, Axel & Burgess, Jean E. (2011) #Ausvotes : how Twitter covered the 2010 Australian federal election. Communication, Politics and Culture, 44(2), pp. 37-56.

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Abstract

While the 2007 Australian federal election was notable for the use of social media by the Australian Labor Party in campaigning, the 2010 election took place in a media landscape in which social media–especially Twitter–had become much more embedded in both political journalism and independent political commentary. This article draws on the computer-aided analysis of election-related Twitter messages, collected under the #ausvotes hashtag, to describe the key patterns of activity and thematic foci of the election’s coverage in this particular social media site. It introduces novel metrics for analysing public communication via Twitter, and describes the related methods. What emerges from this analysis is the role of the #ausvotes hashtag as a means of gathering an ad hoc ‘issue public’– a finding which is likely to be replicated for other hashtag communities.

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ID Code: 47816
Item Type: Journal Article
Additional URLs:
Keywords: Twitter, Election, Politics, Australia
ISSN: 1836-0645
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication Studies (200101)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication Technology and Digital Media Studies (200102)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Media Studies (200104)
Divisions: Current > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation
Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Institutes > Institute for Creative Industries and Innovation
Current > Schools > Journalism, Media & Communication
Copyright Owner: Copyright in Communication, Politics & Culture is held by School of Applied Communications, RMIT University and RMIT Publishing. Copyright in the individual articles is held by those authors.
Deposited On: 20 Dec 2011 08:44
Last Modified: 21 Dec 2011 08:51

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