The business of fashion : entrepreneurship and enterprise learning for the new ‘creative’ global marketplace – the Australian case study [Abstract]

McMahon, Kay (2012) The business of fashion : entrepreneurship and enterprise learning for the new ‘creative’ global marketplace – the Australian case study [Abstract]. In Development of International Network in Fashion Business Education, Meiji University, Meiji University, Tokyo, pp. 1-12.

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While the fashion industry is normally first to recognise trends and embrace creativity, fashion designers are sometimes the last to acknowledge that business acumen and entrepreneurial skills are needed. However, fashion designers and entrepreneurs are now all members of the new ‘creative’ global marketplace with its inherent need to sell globally and be competitive with international brands. For the Australian industry, this tension creates enormous pressures due to Australia’s small population (and market/s), the decreasing textile and manufacturing base, the increase of ‘creative’ micro businesses and with this the increasing number of young Australians wanting to start their own fashion business.

This paper highlights the current size of the Australian fashion industry, the trend for small business models, the ‘career portfolio’ entrepreneur and strategies Australian universities are undertaking to address students wishing to enter the business of fashion. It also identifies case studies where enterprise learning pedagogy has been successfully implemented into the business education of an Australian fashion program and concludes with recommendations for an enterprise pedagogy that creates authentic learning, while working with industry and community stakeholders in flexible university formats.

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ID Code: 47832
Item Type: Conference Paper
Refereed: No
Keywords: Enterprise teaching & learning , authentic teaching & learning, entrepreneurship, Australian fashion industry, fashion careers, Australian fashion business education
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Entrepreneurship (150304)
Divisions: Past > Disciplines > Fashion
Current > QUT Faculties and Divisions > Creative Industries Faculty
Copyright Owner: Copyright 2011 Kay McMahon
Deposited On: 20 Dec 2011 23:16
Last Modified: 01 May 2013 10:32

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