Searching for salvation: An analysis of US religious searching on the World Wide Web

Jansen, B. J., Tapia, A., & Spink, A. (2010) Searching for salvation: An analysis of US religious searching on the World Wide Web. Religion, 40(1), pp. 39-52.

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The goals of this research were to answer three questions. How predominant is religious searching online? How do people interact with Web search engines when searching for religious information? How effective are these interactions in locating relevant information? Specifically, referring to a US demographic, we analyzed five data sets from Web search engine, collected between 1997 and 2005, of over a million queries each in order to investigate religious searching on the Web. Results point to four key findings. First, there is no evidence of a decrease in religious Web-searching behaviors. Religious interest is a persistent topic of Web searching. Second, those seeking religious information on the Web are becoming slightly more interactive in their searching. Third, there is no evidence for a move away from mainstream religions toward non-mainstream religions since the majority of the search terms are associated with established religions. Fourth, our work does not support the hypothesis that traditional religious affiliation is associated with lower adoption of or sophistication with technology. These factors point to the Web as a potentially usefully communication medium for a variety of religious organizations. © 2009 Elsevier Ltd. All rights reserved.

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8 citations in Scopus
5 citations in Web of Science®
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ID Code: 47862
Item Type: Journal Article
Refereed: Yes
Keywords: Online religions, Religious queries, Religious related searching, Religious searching, Web religious searching
DOI: 10.1016/j.religion.2009.07.002
Copyright Owner: Elsevier
Deposited On: 20 Dec 2011 07:04
Last Modified: 29 Feb 2012 14:15

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