Towards an orchestration theory in business transformation management (research in progress)

Safrudin, Norizan, Rosemann, Michael, Recker, Jan C., & Flower, Tara Garson (2011) Towards an orchestration theory in business transformation management (research in progress). In Australasian Conference on Information Systems (ACIS) 2011, 29 November - 2 December 2011, Sydney Law School, Sydney, NSW.

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Business transformations are large-scale organisational change projects that, evidence suggests, are often unsuccessful. This study aims to develop a conceptual model that explains how management services that are required for a business transformation are orchestrated during such a initiative. We classify management services such as (but not limited to) change management, risk management, IT management, financial management, program management and so forth as bearing transformational and/or transactional capabilities in a transformation initiative. We then draw upon three principles of musical composition, namely melody, harmony and rhythm, and illustrate how they apply to the orchestration of management services in the management of business transformations. In order to illustrate our emerging model, we examine the case of Malaysia Airlines, who have managed to successfully turnaround the near-bankrupt organisation beyond survival. We demonstrate how the notions of melody, harmony and rhythm can be used to describe their endeavour. We conclude by discussing next steps of our research.

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ID Code: 47883
Item Type: Conference Paper
Refereed: Yes
Keywords: Business Transformation, Business Transformation Management, Management Services, Orchestration, Jazz
Subjects: Australian and New Zealand Standard Research Classification > INFORMATION AND COMPUTING SCIENCES (080000) > INFORMATION SYSTEMS (080600)
Divisions: Past > QUT Faculties & Divisions > Faculty of Science and Technology
Copyright Owner: Copyright 2011 [Please consult the authors]
Deposited On: 21 Dec 2011 22:00
Last Modified: 03 Jul 2017 19:56

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