Design led innovation as a means to sustain social innovation enterprises
Bucolo, Sam & Wrigley, Cara (2011) Design led innovation as a means to sustain social innovation enterprises. In Faust, Jurgen (Ed.) Designing Business - A Discursive Summary, IED Group, IED Barcelona, Barcelona, pp. 170-171.
This proposition challenges the notion that clean technology firms, who form part of the emerging social innovation enterprise sector, do not have the resources to gain value from Design Led innovation practices, due to their size and operational constraints.
Much has been written on the benefits of linking design and design thinking to organisational strategy and business transformation. The term Design Led in the context of this proposition is defined as the tools and approaches which enable design thinking to be embedded as a cultural transformation within a business. Being Design Led requires a company to have a vision for top line growth within their business, which is based on deep customer insights and expanded through customer and stakeholder engagements, with the outcomes being mapped to all aspects of the business to enable the vision to be achieved.
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|Item Type:||Conference Paper|
|Keywords:||design and business, social design|
|Subjects:||Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > DESIGN PRACTICE AND MANAGEMENT (120300) > Industrial Design (120305)|
|Divisions:||Past > QUT Faculties & Divisions > Faculty of Built Environment and Engineering|
Past > Schools > School of Design
|Copyright Owner:||Copyright 2011 [please consult the authors]|
|Deposited On:||23 Dec 2011 09:06|
|Last Modified:||10 Mar 2014 11:29|
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