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Design led innovation as a means to sustain social innovation enterprises

Bucolo, Sam & Wrigley, Cara (2011) Design led innovation as a means to sustain social innovation enterprises. In Faust, Jurgen (Ed.) Design Business Conference 2011, 17-18 Nov 2011, Barcelona, Spain.

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Abstract

This proposition challenges the notion that clean technology firms, who form part of the emerging social innovation enterprise sector, do not have the resources to gain value from Design Led innovation practices, due to their size and operational constraints.

Much has been written on the benefits of linking design and design thinking to organisational strategy and business transformation. The term Design Led in the context of this proposition is defined as the tools and approaches which enable design thinking to be embedded as a cultural transformation within a business. Being Design Led requires a company to have a vision for top line growth within their business, which is based on deep customer insights and expanded through customer and stakeholder engagements, with the outcomes being mapped to all aspects of the business to enable the vision to be achieved.

Impact and interest:

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243 since deposited on 22 Dec 2011
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ID Code: 47893
Item Type: Conference Paper
Additional URLs:
Keywords: design and business, social design
Subjects: Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > DESIGN PRACTICE AND MANAGEMENT (120300) > Industrial Design (120305)
Divisions: Past > QUT Faculties & Divisions > Faculty of Built Environment and Engineering
Past > Schools > School of Design
Copyright Owner: Copyright 2011 [please consult the authors]
Deposited On: 22 Dec 2011 23:06
Last Modified: 13 Apr 2014 10:59

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