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Multiple perspectives of design thinking in business education

Matthews, Judy H., Bucolo, Sam, & Wrigley, Cara (2011) Multiple perspectives of design thinking in business education. In Cai, J., Liu, J., Tong, G., & Ip, A. (Eds.) Design Management Towards a New Era of Innovation, Tsinghua – DMI , Hong Kong Convention and Exhibition Center, Hong Kong, pp. 302-311.

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Abstract

Business education leaders have expressed interest in learning more about design and design thinking and their contributions to better problem framing, problem solving and to generating new solutions. Many business schools have engaged in educational programs with students from multiple disciplines, applying design thinking to business problems around workplace issues. This paper investigates a range of educational programs that teach design thinking to students in business education, at undergraduate and postgraduate levels around the world. We identify four patterns of program delivery that are emerging: human-centered design, integrative thinking, design management and design as strategy and discuss contributions from each. We expect that these four patterns of program delivery will continue and predict an increasing focus on programs around design as strategy in the near future.

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210 since deposited on 15 Jan 2012
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ID Code: 48049
Item Type: Conference Paper
Keywords: Design Thinking, Design Management, Business Education, Learning,, Design as Strategy
ISBN: 9789881598417
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Business and Management not elsewhere classified (150399)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Past > QUT Faculties & Divisions > Faculty of Built Environment and Engineering
Past > Schools > School of Design
Current > Schools > School of Management
Copyright Owner: Copyright 2011 Tsinghua – DMI
Deposited On: 16 Jan 2012 07:57
Last Modified: 31 May 2012 13:43

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