A burning issue : fashion and sun protection

Brough, Dean (2011) A burning issue : fashion and sun protection. In 2nd Annual POPCAANZ Conference , 29 June - 1 July 2011, Auckland, New Zealand. (Unpublished)

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The 'dick' tog, a briefs-style male swimsuit as it is colloquially referred to, is linked to Australia's national identity with overtly masculine bronzed 'Aussie' bodies clothed in this iconic apparel. However, the reality is, our hunger for worshiping the sun and the addiction to a beach culture is tempered by the pragmatic need to cover up and wear neck-to-knee, or more apt, head-to-toe sun protective clothing. Australia, in particular the state of Queensland, has one of the highest rates of skin cancer in the world; nevertheless, even after wide-ranging public programs for sun safety awareness many people still continue to wear designs that provide minimal sun protection.

This paper will examine issues surrounding fashion and sun safe clothing. It will be proposed that in order to have effective community adoption of sun safe practices it is critical to understand the important role that fashion plays in determining sun protective behaviour.

Impact and interest:

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ID Code: 48085
Item Type: Conference Paper
Refereed: No
Keywords: Sun Protection, Fashion, Skin Cancer, Melanoma, sun protection
Subjects: Australian and New Zealand Standard Research Classification > STUDIES IN CREATIVE ARTS AND WRITING (190000) > VISUAL ARTS AND CRAFTS (190500)
Divisions: Past > Disciplines > Fashion
Current > QUT Faculties and Divisions > Creative Industries Faculty
Deposited On: 16 Jan 2012 22:44
Last Modified: 26 Apr 2012 22:18

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