Conceptualizing sponsorship : an item and relational information account
Weeks, Clinton S., Cornwell, T. Bettina, & Humphreys, Michael S. (2006) Conceptualizing sponsorship : an item and relational information account. In Kahle, Lynn R. & Kim, Chung-Hyun (Eds.) Creating Images and the Psychology of Marketing Communication. Lawrence Erlbaum Associates, pp. 257-276.
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|Item Type:||Book Chapter|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||Copyright 2006 Lawrence Erlbaum Associates, Inc.|
|Deposited On:||20 Jan 2012 02:44|
|Last Modified:||18 Oct 2015 16:07|
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