Conceptualizing sponsorship : an item and relational information account

Weeks, Clinton S., Cornwell, T. Bettina, & Humphreys, Michael S. (2006) Conceptualizing sponsorship : an item and relational information account. In Kahle, Lynn R. & Kim, Chung-Hyun (Eds.) Creating Images and the Psychology of Marketing Communication. Lawrence Erlbaum Associates, pp. 257-276.

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ID Code: 48167
Item Type: Book Chapter
ISBN: 9780805852165
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2006 Lawrence Erlbaum Associates, Inc.
Deposited On: 20 Jan 2012 02:44
Last Modified: 18 Oct 2015 16:07

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