Developing communicative competencies for a learning organization
The purpose of this paper is to contribute to the developmental needs of managers operating in continuous change contexts. Special attention is drawn to communicative competences through the use of Kent and Taylor’s (2002) five principles of dialogic communication. A case study is used to illustrate the communicative challenges in creating a learning organization.
The research uses longitudinal case study methodology and provides details on the multiple methods used, specifically: participant observation, focus groups, and document analysis.
Findings suggest that existing management development literature needs to reconceptualise change communication as communication during change, rather than to communicate the change. In so doing attention is drawn to the power of communicative expectations and communicative competence. Successful transformation to a learning organization is hampered by a misalignment of the employee’s communicative expectations and management delivery of change communication.
Research Limitations / Implications:
Whilst single case studies can be criticized for a lack of generalisability, the use of multiple methods and a longitudinal study bolsters the rigor and validity of this study. Management development needs were not formally addressed in this case study, and thus it is difficult to offer prescriptive statements to improving communicative competences.
The field study provided ample opportunity to identify change management development needs, and reflect on how to bolster an often difficult area of change management, communication during change.
This research provides in-depth empirical data from an organization attempting to transform to a learning organization. In prior studies the communicative theoretical framework is rarely tested, and this paper provides evidence of the communicative theoretical applicability. This contribution is extended to management development needs.
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|Item Type:||Journal Article|
|Keywords:||change communication, communicative expectations, communicative skills, learning organization|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Human Resources Management (150305)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
|Copyright Owner:||Copyright 2006 Emerald Publishing|
|Copyright Statement:||Reproduced in accordance with the copyright policy of the publisher.|
|Deposited On:||22 Aug 2006|
|Last Modified:||29 Feb 2012 23:20|
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