An exploration of Online Shopping Cart Abandonment Syndrome – a matter of risk and reputation
Moore, Simon S. & Mathews, Shane W. (2006) An exploration of Online Shopping Cart Abandonment Syndrome – a matter of risk and reputation. Journal of Website Promotion, 2(1/2), pp. 71-88.
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ABSRACT. Despite the surge in online retail sales in recent years there still remains reluctance by consumers to complete the online shopping process. A number of authors have attributed consumers’ reluctance to purchase online to apparent barriers. However, such barriers as yet have not been fully examined within a theoretical context. This research explores the application of the perceived risk theoretical framework. Specifically, performance risk and the influence of perceived performance risk has on the phenomenon of Internet Abandoned Cart Syndrome (ACS) is evaluated. To explore this phenomenon, a number of extrinsic cues are identified as playing a major role in the performance evaluation process of online purchases. The results of this study suggest the extrinsic cues of brand, reputation, design and price have an overall impact on the performance evaluation process just prior to an online purchase. Varying these cues either positively or negatively had a strong impact on performance evaluation. Further, it was found that positive or negative reputation was heavily associated with shopping cart abandonment.
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|Item Type:||Journal Article|
|Additional Information:||For more information, please refer to the journal's website (see link) or contact the author. Author contact details: firstname.lastname@example.org|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||Copyright 2007 Haworth Press|
|Deposited On:||13 Feb 2012 08:31|
|Last Modified:||13 Feb 2012 08:31|
Available Versions of this Item
- An exploration of Online Shopping Cart Abandonment Syndrome – a matter of Risk and Reputation. (deposited 30 Apr 2007)
- An exploration of Online Shopping Cart Abandonment Syndrome – a matter of risk and reputation. (deposited 13 Feb 2012 08:31)[Currently Displayed]
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