International entrepreneurial values elicited through repertory test and laddering analysis : an SME, internet-enabled tourism perspective
Glavas, Charmaine, Pike, Steven D., & Mathews, Shane W. (2011) International entrepreneurial values elicited through repertory test and laddering analysis : an SME, internet-enabled tourism perspective. In Academy of International Business, South East Asia Region Conference : Economic and Political Transformation - Implications and Impact on Global Business, 1-3 December 2011, Taipei, Taiwan.
This study explores the international entrepreneurial values influencing the intensity of Internet use in
the internationalization process of small to medium sized enterprises (SMEs), within the Australian
tourism industry. The findings point to a relationship between the values of international entrepreneurs and the inclination of the firm to develop and initiate international activity. And so, this study endeavors to offer insight into issues that remain unresolved in existing tourism and international entrepreneurship (IE) literature. Two effective but underutilized qualitative methods were used in this study to identify the values of international entrepreneurs. They are repertory test and laddering analysis.
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|Item Type:||Conference Paper|
|Keywords:||International Entrepreneurial Values , Internet-Enabled , Tourism, Repertory Test Laddering Analysis, SME|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > International Business (150308)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||Copyright 2011 Please consult the authors.|
|Deposited On:||16 Feb 2012 17:02|
|Last Modified:||16 Feb 2012 17:05|
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