No evidence for subliminal affective priming with emotional facial expression primes

Andrews, Victoria, Lipp, Ottmar V., Mallan, Kimberley M., & König, Sabine (2011) No evidence for subliminal affective priming with emotional facial expression primes. Motivation and Emotion, 35(1), pp. 33-43.

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Abstract

The present study investigated whether facial expressions of emotion presented outside consciousness awareness will elicit evaluative responses as assessed in affective priming. Participants were asked to evaluate pleasant and unpleasant target words that were preceded by masked or unmasked schematic (Experiment 1) or photographic faces (Experiments 1 and 2) with happy or angry expressions. They were either required to perform the target evaluation only or to perform the target evaluation and to name the emotion expressed by the face prime. Prime-target interval was 300 ms in Experiment 1 and 80 ms in Experiment 2. Naming performance confirmed the effectiveness of the masking procedure. Affective priming was evident after unmasked primes in tasks that required naming of the facial expressions for schematic and photographic faces and after unmasked primes in tasks that did not require naming for photographic faces. No affective priming was found after masked primes. The present study failed to provide evidence for affective priming with masked face primes, however, it indicates that voluntary attention to the primes enhances affective priming.

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7 citations in Web of Science®

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ID Code: 48700
Item Type: Journal Article
Refereed: Yes
Keywords: affective priming, emotion, facial expression, attention
DOI: 10.1007/s11031-010-9196-3
ISSN: 0146-7239
Subjects: Australian and New Zealand Standard Research Classification > PSYCHOLOGY AND COGNITIVE SCIENCES (170000)
Australian and New Zealand Standard Research Classification > PSYCHOLOGY AND COGNITIVE SCIENCES (170000) > PSYCHOLOGY (170100)
Divisions: Current > QUT Faculties and Divisions > Faculty of Health
Current > Institutes > Institute of Health and Biomedical Innovation
Current > Schools > School of Exercise & Nutrition Sciences
Deposited On: 01 Feb 2013 00:56
Last Modified: 25 Aug 2015 22:55

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