How can design methodologies build strategic renewal in SMEs?

Matthews, Judy H. & Bucolo, Sam (2012) How can design methodologies build strategic renewal in SMEs? In The Joint ACERE-DIANA International Entrepreneurship Conference, 31 January – 3 February 2012, University of Notre Dame, Fremantle, WA.

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Abstract

Many firms develop successful businesses around competencies and over time these competencies can become core rigidities and barriers to new ways of working. This paper investigates how firms respond to a design innovation program apply design methodologies to their business. Early findings from a study of companies engaged in a design innovation program indicate that applying design principles to multiple aspects of their business provides a new strategic focus, tools for a better understanding of their business and the marketplace, new economic activity, awareness of the need for an innovative culture and strategic renewal.

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ID Code: 48719
Item Type: Conference Paper
Keywords: Design Methodologies, Strategic Renewal , SMEs
ISBN: 9780646572673
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Entrepreneurship (150304)
Divisions: Current > Research Centres > Australian Centre for Entrepreneurship
Current > QUT Faculties and Divisions > QUT Business School
Current > QUT Faculties and Divisions > Science & Engineering Faculty
Current > Schools > School of Management
Copyright Owner: Copyright 2012 [please consult the author]
Deposited On: 16 Feb 2012 23:11
Last Modified: 11 Oct 2012 07:33

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