How can design methodologies build strategic renewal in SMEs?
Matthews, Judy H. & Bucolo, Sam (2012) How can design methodologies build strategic renewal in SMEs? In The Joint ACERE-DIANA International Entrepreneurship Conference, 31 January – 3 February 2012, University of Notre Dame, Fremantle, WA.
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Many firms develop successful businesses around competencies and over time these competencies can become core rigidities and barriers to new ways of working. This paper investigates how firms respond to a design innovation program apply design methodologies to their business. Early findings from a study of companies engaged in a design innovation program indicate that applying design principles to multiple aspects of their business provides a new strategic focus, tools for a better understanding of their business and the marketplace, new economic activity, awareness of the need for an innovative culture and strategic renewal.
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|Item Type:||Conference Paper|
|Keywords:||Design Methodologies, Strategic Renewal , SMEs|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Entrepreneurship (150304)|
|Divisions:||Current > Research Centres > Australian Centre for Entrepreneurship|
Current > QUT Faculties and Divisions > QUT Business School
Current > QUT Faculties and Divisions > Science & Engineering Faculty
Current > Schools > School of Management
|Copyright Owner:||Copyright 2012 [please consult the author]|
|Deposited On:||17 Feb 2012 09:11|
|Last Modified:||11 Oct 2012 17:33|
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