How can design methodologies build strategic renewal in SMEs?

Matthews, Judy H. & Bucolo, Sam (2012) How can design methodologies build strategic renewal in SMEs? In The Joint ACERE-DIANA International Entrepreneurship Conference, 31 January – 3 February 2012, University of Notre Dame, Fremantle, WA.

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    Many firms develop successful businesses around competencies and over time these competencies can become core rigidities and barriers to new ways of working. This paper investigates how firms respond to a design innovation program apply design methodologies to their business. Early findings from a study of companies engaged in a design innovation program indicate that applying design principles to multiple aspects of their business provides a new strategic focus, tools for a better understanding of their business and the marketplace, new economic activity, awareness of the need for an innovative culture and strategic renewal.

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    ID Code: 48719
    Item Type: Conference Paper
    Keywords: Design Methodologies, Strategic Renewal , SMEs
    ISBN: 9780646572673
    Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Entrepreneurship (150304)
    Divisions: Current > Research Centres > Australian Centre for Entrepreneurship
    Current > QUT Faculties and Divisions > QUT Business School
    Current > QUT Faculties and Divisions > Science & Engineering Faculty
    Current > Schools > School of Management
    Copyright Owner: Copyright 2012 [please consult the author]
    Deposited On: 17 Feb 2012 09:11
    Last Modified: 11 Oct 2012 17:33

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