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How can design methodologies build strategic renewal in SMEs?

Matthews, Judy H. & Bucolo, Sam (2012) How can design methodologies build strategic renewal in SMEs? In The Joint ACERE-DIANA International Entrepreneurship Conference, 31 January – 3 February 2012, University of Notre Dame, Fremantle, WA.

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    Abstract

    Many firms develop successful businesses around competencies and over time these competencies can become core rigidities and barriers to new ways of working. This paper investigates how firms respond to a design innovation program apply design methodologies to their business. Early findings from a study of companies engaged in a design innovation program indicate that applying design principles to multiple aspects of their business provides a new strategic focus, tools for a better understanding of their business and the marketplace, new economic activity, awareness of the need for an innovative culture and strategic renewal.

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    ID Code: 48719
    Item Type: Conference Paper
    Keywords: Design Methodologies, Strategic Renewal , SMEs
    ISBN: 9780646572673
    Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Entrepreneurship (150304)
    Divisions: Current > Research Centres > Australian Centre for Entrepreneurship
    Current > QUT Faculties and Divisions > QUT Business School
    Current > QUT Faculties and Divisions > Science & Engineering Faculty
    Current > Schools > School of Management
    Copyright Owner: Copyright 2012 [please consult the author]
    Deposited On: 17 Feb 2012 09:11
    Last Modified: 11 Oct 2012 17:33

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