What do we currently know about designing and evaluating road safety advertising?
Lewis, Ioni M. (2011) What do we currently know about designing and evaluating road safety advertising? In ACRS National Conference, 1-2 September 2011, Melbourne Convention and Exhibition Centre, Melbourne, VIC. (Unpublished)
What we currently know - content design and evaluation
The direct role (persuasive effects) of advertising
Review of some key findings within a conceptual framework of the persuasive process
Definitional inconsistencies, methodological limitations, & gaps in existing knowledge
Suggested issues/directions for future advertising research
Impact and interest:
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|Item Type:||Conference Item (Presentation)|
|Additional Information:||An amended version of a previous presentation at the 2009 Australasian Road Safety Research Policing and Education Conference|
|Keywords:||Road Safety, Transport, Road safety advertising|
|Subjects:||Australian and New Zealand Standard Research Classification > PSYCHOLOGY AND COGNITIVE SCIENCES (170000)|
|Divisions:||Current > Research Centres > Centre for Accident Research & Road Safety - Qld (CARRS-Q)
Current > QUT Faculties and Divisions > Faculty of Health
Current > Institutes > Institute of Health and Biomedical Innovation
Current > Schools > School of Psychology & Counselling
|Copyright Owner:||Copyright 2011 The Authors|
|Deposited On:||19 Feb 2012 23:42|
|Last Modified:||19 Feb 2012 23:42|
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