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What do we currently know about designing and evaluating road safety advertising?

Lewis, Ioni M. (2011) What do we currently know about designing and evaluating road safety advertising? In ACRS National Conference, 1-2 September 2011, Melbourne Convention and Exhibition Centre, Melbourne, VIC. (Unpublished)

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Abstract

Overview:

What we currently know - content design and evaluation

The direct role (persuasive effects) of advertising

Review of some key findings within a conceptual framework of the persuasive process

Definitional inconsistencies, methodological limitations, & gaps in existing knowledge

Suggested issues/directions for future advertising research

Impact and interest:

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17 since deposited on 19 Feb 2012
2 in the past twelve months

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ID Code: 48741
Item Type: Conference Item (Presentation)
Additional Information: An amended version of a previous presentation at the 2009 Australasian Road Safety Research Policing and Education Conference
Keywords: Road Safety, Transport, Road safety advertising
Subjects: Australian and New Zealand Standard Research Classification > PSYCHOLOGY AND COGNITIVE SCIENCES (170000)
Divisions: Current > Research Centres > Centre for Accident Research & Road Safety - Qld (CARRS-Q)
Current > QUT Faculties and Divisions > Faculty of Health
Current > Institutes > Institute of Health and Biomedical Innovation
Current > Schools > School of Psychology & Counselling
Copyright Owner: Copyright 2011 The Authors
Deposited On: 20 Feb 2012 09:42
Last Modified: 20 Feb 2012 09:42

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