Understanding innovation adoption : effects of orientation, pressure and control on adoption

Unsworth, Kerrie L., Sawang, Sukanlaya, Murray, Jennifer, Norman, Paul, & Sorbello, Tamma M. (2012) Understanding innovation adoption : effects of orientation, pressure and control on adoption. International Journal of Innovation Management, 16(1), pp. 1250004-1250039.

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We develop and test a theoretically-based integrative framework of key proximal factors (orientation, pressure, and control) that helps to explain the effects of more general factors (the organisation's strategy, structure, and environment) on intentions to adopt an innovation one year later. Senior managers from 134 organizations were surveyed and confirmatory factor analyses showed that these hypothesized core factors provided a good fit to the data, indicating that our framework can provide a theoretical base to the previous, largely a theoretical, literature. Moreover, in a subgroup of 63 organizations, control mediated the effects of organizational strategy and centralisation on organizational innovation adoption intentions one year later. We suggest this model of core factors enables researchers to understand why certain variables are important to organisational innovation adoption and promotes identification of fertile research areas around orientation, pressure and control, and it enables managers to focus on the most proximal triggers for increasing innovation adoption.

Impact and interest:

9 citations in Scopus
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ID Code: 48929
Item Type: Journal Article
Refereed: Yes
Keywords: Innovation Adoption, Orientation, External Pressure, Perceived Control
DOI: 10.1142/S1363919611003593
ISSN: 1363-9196
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Innovation and Technology Management (150307)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Copyright Owner: Copyright 2012 World Scientific Publishing Company
Copyright Statement: Electronic version of an article published as [International Journal of Innovation Management, Volume 16, Issue 1, 2012, Pages 1250004-1250039] [DOI: 10.1142/S1363919611003593] © [copyright World Scientific Publishing Company] [http://www.worldscientific.com/worldscinet/ijim]
Deposited On: 01 Mar 2012 22:51
Last Modified: 21 Jun 2017 20:39

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