The internetalisation of information, knowledge and interaction components of the firm’s internationalisation process
Mathews, Shane W., Healy, Marilyn J., & Wickramasekera, Rumintha (2012) The internetalisation of information, knowledge and interaction components of the firm’s internationalisation process. Journal of Marketing Management, 28(5-6), pp. 733-754.
Transcending traditional national borders, the Internet is an evolving technology that has opened up many new international market opportunities. However, ambiguity remains, with limited research and understanding of how the Internet influences the firm’s internationalisation process components. As a consequence, there has been a call for further investigation of the phenomenon. Thus, the purpose of this study was to investigate the Internet’s impact on the internationalisation process components, specifically, information availability, information usage, interactive communication and international market growth. Analysis was undertaken using structural equation modelling. Findings highlight the mediating impact of the Internet on information and knowledge transference in the internationalisation process. Contributions of the study test conceptualisations and give statistical validation of interrelationships, while illuminating the Internet’s impact on firm internationalisation.
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|Item Type:||Journal Article|
|Additional Information:||Taylor & Francis Group iFirst publication|
|Keywords:||Internetalisation, international market growth, information, knowledge, structural equation model|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||Copyright 2012 Taylor & Francis Group|
|Copyright Statement:||This is a preprint of an article submitted for consideration in the Journal of Marketing Management ©  [copyright Taylor & Francis]; Journal of Marketing Management is available online at: www.tandfonline.com|
|Deposited On:||20 Mar 2012 22:21|
|Last Modified:||30 Sep 2013 17:11|
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