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(Not) the Twitter election: The dynamics of the #ausvotes conversation in relation to the Australian media ecology

Burgess, Jean E. & Bruns, Axel (2012) (Not) the Twitter election: The dynamics of the #ausvotes conversation in relation to the Australian media ecology. Journalism Practice, 6.

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Abstract

This paper draws on a larger study of the uses of Australian user-created content and online social networks to examine the relationships between professional journalists and highly engaged Australian users of political media within the wider media ecology, with a particular focus on Twitter. It uses an analysis of topic based conversation networks using the #ausvotes hashtag on Twitter around the 2010 federal election to explore the key themes and issues addressed by this Twitter community during the campaign, and finds that Twitter users were largely commenting on the performance of mainstream media and politicians rather than engaging in direct political discussion. The often critical attitude of Twitter users towards the political establishment mirrors the approach of news and political bloggers to political actors, nearly a decade earlier, but the increasing adoption of Twitter as a communication tool by politicians, journalists, and everyday users alike makes a repetition of the polarisation experienced at that time appear unlikely.

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ID Code: 49353
Item Type: Journal Article
Keywords: social media, Twitter, political media, election
DOI: 10.1080/17512786.2012.663610
ISSN: 1751-2786
Subjects: Australian and New Zealand Standard Research Classification > STUDIES IN CREATIVE ARTS AND WRITING (190000) > JOURNALISM AND PROFESSIONAL WRITING (190300) > Journalism Studies (190301)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication Technology and Digital Media Studies (200102)
Divisions: Current > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation
Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Institutes > Institute for Creative Industries and Innovation
Current > Schools > Journalism, Media & Communication
Copyright Owner: Copyright 2012 Taylor and Francis
Copyright Statement: This is a preprint of an article submitted for consideration in the Journalism Practice © 2012 [copyright Taylor & Francis]; Journalism Practice is available online at: www.tandfonline.com
Deposited On: 27 Mar 2012 08:22
Last Modified: 02 Oct 2013 15:18

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