The market structure and characteristics of electronic games

Kuhn, Kerri-Ann (2009) The market structure and characteristics of electronic games. In Digital sport for performance enhancement and competitive evolution: Intelligent gaming technologies. IGI Global, United States of America, pp. 257-285.

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A multi-billion dollar industry, electronic games have been experiencing strong and rapid growth in recent times. The world of games is not only exciting due to the magnificent growth of the industry however, but due to a host of other factors. This chapter explores electronic games, providing an analysis of the industry, key motivators for game play, the game medium and academic research concerning the effects of play. It also reviews the emerging relationship games share with sport, recognizing that they can replicate sports, facilitate sports participation and be played as a sport. These are complex relationships that have not yet been comprehensively studied. The current chapter serves to draw academic attention to the area and presents ideas for future research.

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ID Code: 49367
Item Type: Book Chapter
ISBN: 978-1-60566-406-4
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2009 IGI Global
Deposited On: 28 Mar 2012 06:07
Last Modified: 14 Dec 2015 05:12

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