Ad hoc innovation by users of social networks : the case of Twitter

Bruns, Axel (2012) Ad hoc innovation by users of social networks : the case of Twitter. In Soziale Innovation – Centre for Social Innovation , Zentrum für (Ed.) ZSI Discussion Paper, Zentrum für Soziale Innovation – Centre for Social Innovation , Tech Gate Vienna, Donau-City-Straße 1, Vienna Austria, pp. 1-13.

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Generic, flexible social media spaces such as Facebook and Twitter constitute an increasingly important element in our overall media repertoires. They provide a technological basis for instant and world-wide, ad hoc, many-to-many communication, and their effect on global communication patterns has already been highlighted. The short-messaging platform Twitter, for example, caters for uses ranging from interpersonal and quasi-private phatic exchanges to ‘ambient journalism’: ad hoc new reporting and dissemination as major events break.

Many such uses have themselves emerged through user-driven processes: even standard Twitter conventions such as the @reply (to publicly address a fellow user) or the #hashtag(to collect related messages in an easily accessible space) are user inventions, in fact, and were incorporated into Twitter’s own infrastructure only subsequently. This demonstrates the substantial potential of social, user-led innovation in social media spaces.

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ID Code: 49824
Item Type: Conference Paper
Refereed: No
Additional URLs:
Keywords: Social innovation, social networking, social media, Twitter
ISSN: 1818-4154
Subjects: Australian and New Zealand Standard Research Classification > STUDIES IN CREATIVE ARTS AND WRITING (190000) > JOURNALISM AND PROFESSIONAL WRITING (190300) > Journalism Studies (190301)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication Technology and Digital Media Studies (200102)
Divisions: Past > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation
Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Institutes > Institute for Creative Industries and Innovation
Past > Schools > Journalism, Media & Communication
Copyright Owner: Copyright © by the author.
For non-commercial purposes offered for free download .
Deposited On: 23 Apr 2012 23:46
Last Modified: 17 Jun 2015 02:52

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