Public relations management in organisations

Mehta, Amisha M. & Xavier, Robina J. (2009) Public relations management in organisations. In Chia, Joy & Synnott, Gae (Eds.) An Introduction to Public Relations : from Theory to Practice. Oxford University Press, Australia, pp. 190-221.

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Abstract

Chapter aims

By the end of your study of this chapter, you should be able to:

  • See public relations as a link between organisations and their environments

  • Use systems theory to guide your understanding and practical application of public relations

  • Understand the make up of a public relations management team within an organisation

  • Identify and understand how a range of internal forces including culture, and power affect the practice of public relations

  • Identify and understand how a range of external forces including conflict, activism and corporate social responsibility affect the practice of public relations.

Impact and interest:

Citation counts are sourced monthly from Scopus and Web of Science® citation databases.

These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.

Citations counts from the Google Scholar™ indexing service can be viewed at the linked Google Scholar™ search.

ID Code: 49959
Item Type: Book Chapter
Keywords: Public relations management
ISBN: 9780195564655
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Communications (150502)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2009 Oxford University Press
Deposited On: 29 Apr 2012 22:28
Last Modified: 04 Jul 2012 05:23

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