Public relations management in organisations
Mehta, Amisha M. & Xavier, Robina J. (2009) Public relations management in organisations. In Chia, Joy & Synnott, Gae (Eds.) An Introduction to Public Relations : from Theory to Practice. Oxford University Press, Australia, pp. 190-221.
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By the end of your study of this chapter, you should be able to:
See public relations as a link between organisations and their environments
Use systems theory to guide your understanding and practical application of public relations
Understand the make up of a public relations management team within an organisation
Identify and understand how a range of internal forces including culture, and power affect the practice of public relations
Identify and understand how a range of external forces including conflict, activism and corporate social responsibility affect the practice of public relations.
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|Item Type:||Book Chapter|
|Keywords:||Public relations management|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Communications (150502)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||Copyright 2009 Oxford University Press|
|Deposited On:||30 Apr 2012 08:28|
|Last Modified:||04 Jul 2012 15:23|
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