Public relations management in organisations
Mehta, Amisha M. & Xavier, Robina J. (2009) Public relations management in organisations. In Chia, Joy & Synnott, Gae (Eds.) An Introduction to Public Relations : from Theory to Practice. Oxford University Press, Australia, pp. 190-221.
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By the end of your study of this chapter, you should be able to:
See public relations as a link between organisations and their environments
Use systems theory to guide your understanding and practical application of public relations
Understand the make up of a public relations management team within an organisation
Identify and understand how a range of internal forces including culture, and power affect the practice of public relations
Identify and understand how a range of external forces including conflict, activism and corporate social responsibility affect the practice of public relations.
Impact and interest:
Citation countsare sourced monthly fromand citation databases.
These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.
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|Item Type:||Book Chapter|
|Keywords:||Public relations management|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Communications (150502)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||Copyright 2009 Oxford University Press|
|Deposited On:||30 Apr 2012 08:28|
|Last Modified:||04 Jul 2012 15:23|
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