Public relations management in organisations

Mehta, Amisha M. & Xavier, Robina J. (2009) Public relations management in organisations. In Chia, Joy & Synnott, Gae (Eds.) An Introduction to Public Relations : from Theory to Practice. Oxford University Press, Australia, pp. 190-221.

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Chapter aims

By the end of your study of this chapter, you should be able to:

  • See public relations as a link between organisations and their environments

  • Use systems theory to guide your understanding and practical application of public relations

  • Understand the make up of a public relations management team within an organisation

  • Identify and understand how a range of internal forces including culture, and power affect the practice of public relations

  • Identify and understand how a range of external forces including conflict, activism and corporate social responsibility affect the practice of public relations.

Impact and interest:

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ID Code: 49959
Item Type: Book Chapter
Keywords: Public relations management
ISBN: 9780195564655
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Communications (150502)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2009 Oxford University Press
Deposited On: 29 Apr 2012 22:28
Last Modified: 04 Jul 2012 05:23

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