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An investigation of market segmentation theory and its impact on effective fundraising

Scott, Margaret (2001) An investigation of market segmentation theory and its impact on effective fundraising. Queensland University of Technology, Brisbane, QLD. [Working Paper]

Abstract

This paper presents the findings of an indepth study into the effects and success of marketing segmentation, target marketing and fundraising. Organisations are constantly seeking new ways and more efficient means to raise funds so that they can fulfill their objectives. These organisations review and evaluate their resources to gain competitive advantage and increased fundraising success...

Impact and interest:

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ID Code: 50004
Item Type: Working Paper
Additional URLs:
Keywords: market segmentation theory, fundraising
ISBN: 186435559X
ISSN: 1447-1213
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300)
Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Theory (150506)
Divisions: Current > Research Centres > Australian Centre for Philanthropy and Nonprofit Studies
Copyright Owner: Copyright 2001 Queensland University of Technology
Deposited On: 01 May 2012 09:38
Last Modified: 28 Sep 2013 07:31

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