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ACE research vignette 005 : success or failure - what makes the difference in managing new product development?

Burgers, Henri (2012) ACE research vignette 005 : success or failure - what makes the difference in managing new product development? ACE Research Vignette, 005.

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Abstract

This series of research vignettes is aimed at sharing current and interesting findings from our team of international Entrepreneurship researchers. In this vignette, Dr Henri Burgers considers some of the factors that can make a difference in managing new product development.

Impact and interest:

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41 since deposited on 02 May 2012
15 in the past twelve months

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ID Code: 50054
Item Type: Report
Keywords: new venture creation and strategy, success, failure, product, project, practitioner
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000)
Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300)
Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Entrepreneurship (150304)
Divisions: Current > Research Centres > Australian Centre for Entrepreneurship
Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Management
Copyright Owner: Copyright 2012 Queensland University of Technology & Henri Burgers
Deposited On: 02 May 2012 15:46
Last Modified: 18 Jul 2012 20:39

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