A ‘service logic’ rationale for business model innovation
Fielt, Erwin (2012) A ‘service logic’ rationale for business model innovation. In EURAM Annual Conference 2012, 6-8 June 2012, Erasmus University, Rotterdam. (Unpublished)
Successful firms use business model innovation to rethink the way they do business and transform industries. However, current research on business model innovation is lacking theoretical underpinnings and is in need of new insights. This objective of this paper is to advance our understanding of both the business model concept and business model innovation based on service logic as foundation for customer value and value creation. We present and discuss a rationale for business models based on ‘service logic’ with service as a value-supporting process and compared it with a business model based on ‘goods logic’ with goods as value-supporting resources. The implications for each of the business model dimensions: customer, value proposition, organizational architecture and revenue model, are described and discussed in detail.
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|Item Type:||Conference Paper|
|Keywords:||business model, service, service logic, innovation, business model innovation, customer value, value creation|
|Subjects:||Australian and New Zealand Standard Research Classification > INFORMATION AND COMPUTING SCIENCES (080000) > INFORMATION SYSTEMS (080600)|
Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Innovation and Technology Management (150307)
Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Consumer-Oriented Product or Service Development (150501)
|Divisions:||Current > Schools > School of Information Systems|
Current > QUT Faculties and Divisions > Science & Engineering Faculty
|Copyright Owner:||Copyright 2012 [please consult the author]|
|Deposited On:||12 Jun 2012 08:50|
|Last Modified:||12 Jun 2012 09:04|
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