Competing through service innovation : the role of bricolage and entrepreneurship in project-oriented firms
Salunke, Sandeep, Weerawardena, Jay , & McColl-Kennedy, Janet R. (2013) Competing through service innovation : the role of bricolage and entrepreneurship in project-oriented firms. Journal of Business Research, 66(8), pp. 1085-1097.
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The criticality of service innovation in building and sustaining competitive advantage is gaining increasing recognition in the marketplace. Using empirical data from US and Australian project-oriented firms, the study uses a multi-staged multi-method research program to demonstrate how entrepreneurial service firms strategically combine resources at hand (bricolage) to innovate and stay ahead of rivals. The research shows that service entrepreneurship (SE) and bricolage influence two forms of service innovation (interactive and supportive), which in turn is associated with sustained competitive advantage (SCA). The results suggest that SE and bricolage indirectly relate to SCA through service innovation. The findings offer novel insights into how project-oriented service firms engage in innovation. In short, the findings encourage the “making do by combining resources at hand” as higher levels of entrepreneurial bricolage are associated with higher levels of interactive and supportive innovation enabling SCA, suggesting a new model.
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|Item Type:||Journal Article|
|Additional Information:||In Press, Corrected Proof version|
|Keywords:||Service Innovation, Bricolage, Project-oriented Firms, Entrepreneurship|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Entrepreneurship (150304)|
|Divisions:||Current > Research Centres > Australian Centre for Entrepreneurship|
Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Management
|Copyright Owner:||Copyright 2012 Elsevier|
|Deposited On:||18 Jun 2012 08:27|
|Last Modified:||17 May 2013 02:54|
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