Competing through service innovation : the role of bricolage and entrepreneurship in project-oriented firms

Salunke, Sandeep, Weerawardena, Jay, & McColl-Kennedy, Janet R. (2013) Competing through service innovation : the role of bricolage and entrepreneurship in project-oriented firms. Journal of Business Research, 66(8), pp. 1085-1097.

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Abstract

The criticality of service innovation in building and sustaining competitive advantage is gaining increasing recognition in the marketplace. Using empirical data from US and Australian project-oriented firms, the study uses a multi-staged multi-method research program to demonstrate how entrepreneurial service firms strategically combine resources at hand (bricolage) to innovate and stay ahead of rivals. The research shows that service entrepreneurship (SE) and bricolage influence two forms of service innovation (interactive and supportive), which in turn is associated with sustained competitive advantage (SCA). The results suggest that SE and bricolage indirectly relate to SCA through service innovation. The findings offer novel insights into how project-oriented service firms engage in innovation. In short, the findings encourage the “making do by combining resources at hand” as higher levels of entrepreneurial bricolage are associated with higher levels of interactive and supportive innovation enabling SCA, suggesting a new model.

Impact and interest:

7 citations in Scopus
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2 citations in Web of Science®

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ID Code: 50918
Item Type: Journal Article
Refereed: Yes
Additional Information: In Press, Corrected Proof version
Keywords: Service Innovation, Bricolage, Project-oriented Firms, Entrepreneurship
DOI: 10.1016/j.jbusres.2012.03.005
ISSN: 0148-2963
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Entrepreneurship (150304)
Divisions: Current > Research Centres > Australian Centre for Entrepreneurship
Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Management
Copyright Owner: Copyright 2012 Elsevier
Deposited On: 17 Jun 2012 22:27
Last Modified: 16 May 2013 16:54

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