Predictors of young people’s charitable intentions to donate money : an extended theory of planned behavior perspective

Knowles, Simon R., Hyde, Melissa K., & White, Katherine M. (2012) Predictors of young people’s charitable intentions to donate money : an extended theory of planned behavior perspective. Journal of Applied Social Psychology, 42(9), pp. 2096-2110.

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An extended theory of planned behavior (TPB) was used to predict young people’s intentions to donate money to charities in the future. Students (N = 210; 18-24 years) completed a questionnaire assessing their attitude, subjective norm, perceived behavioral control [PBC], moral obligation, past behavior and intentions toward donating money. Regression analyses revealed the extended TPB explained 61% of the variance in intentions to donate money. Attitude, PBC, moral norm, and past behavior predicted intentions, representing future targets for charitable giving interventions.

Impact and interest:

19 citations in Scopus
13 citations in Web of Science®
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ID Code: 51044
Item Type: Journal Article
Refereed: Yes
Keywords: charitable giving, donating money, theory of planned behavior
DOI: 10.1111/j.1559-1816.2012.00932.x
ISSN: 1559-1816
Subjects: Australian and New Zealand Standard Research Classification > PSYCHOLOGY AND COGNITIVE SCIENCES (170000) > PSYCHOLOGY (170100) > Social and Community Psychology (170113)
Divisions: Current > Schools > School of Psychology & Counselling
Copyright Owner: Copyright 2012 Wiley Periodicals, Inc.
Copyright Statement: The definitive version is available at
Deposited On: 25 Jun 2012 22:51
Last Modified: 02 Oct 2013 05:19

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