The influence of service quality and trade show effectiveness on post-show purchase intention
Gottlieb, Udo, Brown, Mark, & Drennan, Judy (2011) The influence of service quality and trade show effectiveness on post-show purchase intention. European Journal Of Marketing, 45(11), pp. 1642-1659.
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|Item Type:||Journal Article|
|Keywords:||Customers, Effectiveness, Organiser, Services, Trade fairs, Trade show, Visitor|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
Current > Schools > School of Advertising, Marketing & Public Relations
|Deposited On:||19 Jul 2012 16:29|
|Last Modified:||03 Dec 2012 12:06|
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