The influence of service quality and trade show effectiveness on post-show purchase intention
Gottlieb, Udo, Brown, Mark, & Drennan, Judy (2011) The influence of service quality and trade show effectiveness on post-show purchase intention. European Journal Of Marketing, 45(11), pp. 1642-1659.
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| ID Code: | 52297 |
|---|---|
| Item Type: | Journal Article |
| Keywords: | Customers, Effectiveness, Organiser, Services, Trade fairs, Trade show, Visitor |
| DOI: | 10.1108/03090561111167324 |
| ISSN: | 0309-0566 |
| Subjects: | Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) |
| Divisions: | Current > QUT Faculties and Divisions > QUT Business School Current > Schools > School of Advertising, Marketing & Public Relations |
| Deposited On: | 19 Jul 2012 16:29 |
| Last Modified: | 03 Dec 2012 12:06 |
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