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The competing-complementarity engagement of news media with online social media

Palekar, Shailesh & Sedera, Darshana (2012) The competing-complementarity engagement of news media with online social media. In Duong, Duc A., Myers, Michael D., & Dong, Thuy B.T. (Eds.) Proceedings of The 16th Pacific Asia Conference on Information Systems (PACIS 2012), Caravelle Hotel, Ho Chi Minh City.

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Abstract

The rapid growth of online social media networks like Facebook and Twitter is strongly influencing news media to engage with such networks for generating newsworthy content, accessing mass audiences for news consumption and using the platforms for news distribution. While both media’s complement each other as sources of news and information, they also compete against each other as news repositories and are observed vying for the same audiences. We call this phenomenon the competing-complementarity (C-C) engagement. To investigate the C-C relationship we use Fidler’s “mediamorphosis” concept to explain the metamorphosis of news media in the online domain. We make two contributions to Fidler’s concept by offering an additional principle “mass user migration” to address the characteristics of metamorphosis and an additional driver “transcended social engagement” to show the force that propels it. Besides, we also propose four accelerators that influence metamorphosis. Theoretical analysis of news media’s metamorphosis indicates its affinity to online social media. We apply niche and gratification theories to explain complementarity, and displacement effects on media consumption habits to trace competition between both media’s.

Impact and interest:

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ID Code: 52659
Item Type: Conference Paper
Keywords: News media, Online social media, Mediamorphosis, Complementarity, Competition
Subjects: Australian and New Zealand Standard Research Classification > INFORMATION AND COMPUTING SCIENCES (080000) > INFORMATION SYSTEMS (080600)
Divisions: Current > Schools > School of Information Systems
Current > QUT Faculties and Divisions > Science & Engineering Faculty
Deposited On: 24 Jul 2012 09:49
Last Modified: 23 Jul 2013 19:02

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