The competing-complementarity engagement of news media with online social media
Palekar, Shailesh & Sedera, Darshana (2012) The competing-complementarity engagement of news media with online social media. In Duong, Duc A., Myers, Michael D., & Dong, Thuy B.T. (Eds.) Proceedings of The 16th Pacific Asia Conference on Information Systems (PACIS 2012), Caravelle Hotel, Ho Chi Minh City.
The rapid growth of online social media networks like Facebook and Twitter is strongly influencing news media to engage with such networks for generating newsworthy content, accessing mass audiences for news consumption and using the platforms for news distribution. While both media’s complement each other as sources of news and information, they also compete against each other as news repositories and are observed vying for the same audiences. We call this phenomenon the competing-complementarity (C-C) engagement. To investigate the C-C relationship we use Fidler’s “mediamorphosis” concept to explain the metamorphosis of news media in the online domain. We make two contributions to Fidler’s concept by offering an additional principle “mass user migration” to address the characteristics of metamorphosis and an additional driver “transcended social engagement” to show the force that propels it. Besides, we also propose four accelerators that influence metamorphosis. Theoretical analysis of news media’s metamorphosis indicates its affinity to online social media. We apply niche and gratification theories to explain complementarity, and displacement effects on media consumption habits to trace competition between both media’s.
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|Item Type:||Conference Paper|
|Keywords:||News media, Online social media, Mediamorphosis, Complementarity, Competition|
|Subjects:||Australian and New Zealand Standard Research Classification > INFORMATION AND COMPUTING SCIENCES (080000) > INFORMATION SYSTEMS (080600)|
|Divisions:||Current > Schools > School of Information Systems|
Current > QUT Faculties and Divisions > Science & Engineering Faculty
|Deposited On:||24 Jul 2012 09:49|
|Last Modified:||28 Jul 2012 02:19|
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