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Critical Factors of Promoting Market Demand of Sustainable Housing in Australia

Yang, Zhengyu & Yang, Jay (2012) Critical Factors of Promoting Market Demand of Sustainable Housing in Australia. In Proceedings of International Conference on Engineering and Business Management, Scientific Research Pubishing, Shanghai, China, pp. 1627-1631.

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Abstract

Strong regulatory pressure on environmental issues and the improved public awareness will continue to influence the market demand for sustainable housing in the coming years. Despite this potential, the voluntary up-take rate of sustainable practices is not as high as expected within the new built housing industry. This is in contrast to the influx of emerging building technologies, new materials and innovative designs as seen in office buildings and exemplar homes built worldwide. One possible reason for this is that key stakeholders such as developers, builders and consumers do not fully understand and appreciate the tangible and mutual benefits of sustainability in their professional and business activities. This situation warrants the study of a multifaceted strategy that integrates the needs of multiple stakeholders.

This research investigates multiple factors that affect key stakeholder’s benefits in sustainable housing implementation. Drawing insights from a quantitative study on a questionnaire survey and a qualitative study of in-depth interviews with key stakeholders in the Australian housing industry, 11 critical factors of driving market demand for sustainable housing were unearthed. Their inter-relationships were identified with the aid of Interpretive Structural Modelling. The study concludes with a hierarchical model that amalgamates the strategies for the decision making of key stakeholders.

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ID Code: 52823
Item Type: Conference Paper
Keywords: sustainability, housing, stakeholder, benefits, market demand
ISBN: 978-1-61896-007-8
Subjects: Australian and New Zealand Standard Research Classification > ENVIRONMENTAL SCIENCES (050000)
Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000)
Divisions: Current > Schools > School of Civil Engineering & Built Environment
Current > QUT Faculties and Divisions > Science & Engineering Faculty
Copyright Owner: Copyright 2012 Scientific Research Publishing.
Deposited On: 30 Jul 2012 09:31
Last Modified: 16 May 2013 09:38

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