Strategic renewal and competitive advantage in opportunity-driven and conservative new ventures

Burgers, Henri & Sawang, Sukanlaya (2012) Strategic renewal and competitive advantage in opportunity-driven and conservative new ventures. In Proceedings of : AOM2012 Academy of Management Annual Meeting : The Informal Economy, Boston, Mass.

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Strategic renewal has received relatively little attention in the context of new ventures. We examine the relationship among strategic renewal, competitive advantage and performance in opportunity-driven and conservative new ventures. Based on longitudinal data of a random sample of almost 373 new ventures, the link between strategic renewal and performance can be better understood by adding the mediating role of competitive advantage. Our results indicate that increased levels of strategic renewal positively relate to competitive advantage in conservative ventures, but not in opportunity-driven ventures. These findings place a different perspective on the dominant view that entrepreneurs should be opportunity maximizers. It suggests that both conservative and opportunity-driven new ventures can be successful if they follow different paths of strategic renewal in shaping competitive advantage.

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ID Code: 52865
Item Type: Conference Paper
Refereed: No
Keywords: New Ventures , ,, Competitive Advantage, Strategic Renewal
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Entrepreneurship (150304)
Divisions: Current > Research Centres > Australian Centre for Entrepreneurship
Current > QUT Faculties and Divisions > QUT Business School
Copyright Owner: Copyright 2012 please consult the author
Deposited On: 01 Aug 2012 01:38
Last Modified: 21 Jul 2017 20:46

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