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Generating new economic activity through design

Matthews, Judy H. & Bucolo, Sam (2012) Generating new economic activity through design. In 2012 Babson College Entrepreneurial Research Conference, 6 – 9 July, 2012, Fort Worth, Texas.

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    Abstract

    Firms face the challenge of remaining competitive through both entrepreneurial activities and the strategic management of resources. Strategic entrepreneurship around notions of acquiring, bundling and leveraging resources to create value for customers and firm competitive advantage has been studied in relation to large established firms (Hitt et al 2010) but largely overlooked in studies of small and medium enterprises. Recent theorizing regarding the processes by which firms orchestrate resources to create new economic activity (Sirmon et al, 2011) has focused on the managerial capabilities of structuring, bundling and leveraging resources across the firms breadth, depth and lifecycle. This approach offers a potential framework for investigating processes of economic activity and strategic renewal (Agarwal & Helfat, 2009).

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    ID Code: 52876
    Item Type: Conference Paper
    Keywords: Generating New Economic, Design
    Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Business and Management not elsewhere classified (150399)
    Divisions: Current > Research Centres > Australian Centre for Entrepreneurship
    Current > QUT Faculties and Divisions > QUT Business School
    Current > QUT Faculties and Divisions > Science & Engineering Faculty
    Current > Schools > School of Management
    Copyright Owner: Copyright 2012 [please consult the author]
    Deposited On: 02 Aug 2012 14:55
    Last Modified: 19 Feb 2014 05:07

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