Domestic and international strategies in the Queensland wine industry
Wickramasekera, Rumintha & Bamberry, Geoff (2012) Domestic and international strategies in the Queensland wine industry. International Journal of Wine Business Research. (In Press)
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Over the past decade, the Queensland wine industry has experienced a greater percentage growth than the Australian national average. The aim of the research undertaken for this article was to identify specific national and international strategies that have allowed the industry to achieve this level of growth.
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|Item Type:||Journal Article|
|Keywords:||wine, internationalisation, Queensland, strategy|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > International Business (150308)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
Current > Schools > School of Advertising, Marketing & Public Relations
|Deposited On:||02 Aug 2012 14:29|
|Last Modified:||05 Feb 2013 10:15|
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