Cultural impact on e-service use in Saudi Arabia : results from focus groups

Aldraehim, Majid, Edwards, Sylvia L., & Watson, Jason (2012) Cultural impact on e-service use in Saudi Arabia : results from focus groups. In Latifi, Shahram (Ed.) Proceedings of the 2012 9th International Conference on Information Technology : New Generations, IEEE Computer Society Conference Publications, The Flamingo Las Vegas, Las Vegas, NE, pp. 744-750.

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This paper reports the results of focus groups obtained as part of a full study that uses a mixed method approach to answer the following question: what are the cultural values that impact on e-service use in Saudi Arabia? In order to answer this question we reviewed culture theories, dimensions, and models that have been identified in the literature. Four focus groups interviewing experts and general users (customers) of online services in Saudi Arabia have been completed aiming at the end to identify the uncovered elements of Saudi culture in the literature, which hopefully will result in developing a framework of cultural values that affect e-service use in Saudi context. This paper will firstly, introduce the importance of culture and define the aspects of Saudi culture. It will then describe the method used, and finally discussing the findings of the focus groups. Findings revealed four factors that have not been covered in the literature and need to be investigated namely: nepotism, the lack of human interaction, services oriented culture, and the career path.

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ID Code: 52918
Item Type: Conference Paper
Refereed: Yes
Keywords: Cultural impact, e-service, Saudi Arabia
DOI: 10.1109/ITNG.2012.146
ISBN: 9780769546544
Subjects: Australian and New Zealand Standard Research Classification > INFORMATION AND COMPUTING SCIENCES (080000) > INFORMATION SYSTEMS (080600)
Divisions: Current > Schools > School of Information Systems
Current > QUT Faculties and Divisions > Science & Engineering Faculty
Copyright Owner: Copyright IEEE 2012
Deposited On: 05 Aug 2012 22:12
Last Modified: 12 Jun 2013 15:05

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