Cultural impact on e-service use in Saudi Arabia : results from focus groups
Aldraehim, Majid, Edwards, Sylvia L., & Watson, Jason (2012) Cultural impact on e-service use in Saudi Arabia : results from focus groups. In Latifi, Shahram (Ed.) Proceedings of the 2012 9th International Conference on Information Technology : New Generations, IEEE Computer Society Conference Publications, The Flamingo Las Vegas, Las Vegas, NE, pp. 744-750.
This paper reports the results of focus groups obtained as part of a full study that uses a mixed method approach to answer the following question: what are the cultural values that impact on e-service use in Saudi Arabia? In order to answer this question we reviewed culture theories, dimensions, and models that have been identified in the literature. Four focus groups interviewing experts and general users (customers) of online services in Saudi Arabia have been completed aiming at the end to identify the uncovered elements of Saudi culture in the literature, which hopefully will result in developing a framework of cultural values that affect e-service use in Saudi context. This paper will firstly, introduce the importance of culture and define the aspects of Saudi culture. It will then describe the method used, and finally discussing the findings of the focus groups. Findings revealed four factors that have not been covered in the literature and need to be investigated namely: nepotism, the lack of human interaction, services oriented culture, and the career path.
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|Item Type:||Conference Paper|
|Keywords:||Cultural impact, e-service, Saudi Arabia|
|Subjects:||Australian and New Zealand Standard Research Classification > INFORMATION AND COMPUTING SCIENCES (080000) > INFORMATION SYSTEMS (080600)|
|Divisions:||Current > Schools > School of Information Systems|
Current > QUT Faculties and Divisions > Science & Engineering Faculty
|Copyright Owner:||Copyright IEEE 2012|
|Deposited On:||06 Aug 2012 08:12|
|Last Modified:||13 Jun 2013 01:05|
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