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Promoting Staywild: An examination of promotional strategies for a niche online

Rodgers, Jessica & Nitins, Tanya (2012) Promoting Staywild: An examination of promotional strategies for a niche online. In Arthur, P, Bellamy, C, & Boke, K (Eds.) Proceedings of the 1st Digital Humanities Australasia Conference, Australasian Association for Digital Humanities, Australian National University, Canberra, ACT, p. 1.

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Abstract

This paper will provide an overview of a joint research initiative by the Queensland University of Technology in conjunction with the Australian Smart Services Cooperative Research Centre into the development and analysis of online communities (OLCs). This project aimed to create an exciting and innovative web space (Staywild.com.au) around the concept of adventure travel.

This paper considers the literature on promoting and building online communities. It also discusses methods for promotion and encouraging participation. These methods emerged from the literature and the results of a Staywild user survey. In our research for this paper we found little work that focused on promoting and building OLCs for non-profit organisations. This paper thus contributes to the field in its work towards developing a standardised method of marketing and promotion that can be applied to niche non-profit communities.

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ID Code: 53108
Item Type: Conference Paper
Keywords: Online Communities, Social Media, Non-Profit Organisations
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication Technology and Digital Media Studies (200102)
Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
Current > Schools > Journalism, Media & Communication
Copyright Owner: Copyright 2012 The Authors
Deposited On: 14 Aug 2012 08:06
Last Modified: 23 May 2013 11:35

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