Promoting Staywild: An examination of promotional strategies for a niche online
Rodgers, Jessica & Nitins, Tanya (2012) Promoting Staywild: An examination of promotional strategies for a niche online. In Arthur, P, Bellamy, C, & Boke, K (Eds.) Proceedings of the 1st Digital Humanities Australasia Conference, Australasian Association for Digital Humanities, Australian National University, Canberra, ACT, p. 1.
Administrators only | Request a copy from author
This paper will provide an overview of a joint research initiative by the Queensland University of Technology in conjunction with the Australian Smart Services Cooperative Research Centre into the development and analysis of online communities (OLCs). This project aimed to create an exciting and innovative web space (Staywild.com.au) around the concept of adventure travel.
This paper considers the literature on promoting and building online communities. It also discusses methods for promotion and encouraging participation. These methods emerged from the literature and the results of a Staywild user survey. In our research for this paper we found little work that focused on promoting and building OLCs for non-profit organisations. This paper thus contributes to the field in its work towards developing a standardised method of marketing and promotion that can be applied to niche non-profit communities.
Impact and interest:
Citation counts are sourced monthly from and citation databases.
These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.
Citations counts from theindexing service can be viewed at the linked Google Scholar™ search.
Full-text downloads displays the total number of times this work’s files (e.g., a PDF) have been downloaded from QUT ePrints as well as the number of downloads in the previous 365 days. The count includes downloads for all files if a work has more than one.
|Item Type:||Conference Paper|
|Keywords:||Online Communities, Social Media, Non-Profit Organisations|
|Subjects:||Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication Technology and Digital Media Studies (200102)|
|Divisions:||Current > QUT Faculties and Divisions > Creative Industries Faculty
Current > Schools > Journalism, Media & Communication
|Copyright Owner:||Copyright 2012 The Authors|
|Deposited On:||13 Aug 2012 22:06|
|Last Modified:||23 May 2013 01:35|
Repository Staff Only: item control page