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Explaining internationalisation of small to medium sized enterprises within the Queensland food and beverage industry

Spowart, Mitchell & Wickramasekera, Rumintha (2012) Explaining internationalisation of small to medium sized enterprises within the Queensland food and beverage industry. International Journal of Business and Management, 7(6), pp. 68-80.

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Abstract

The prevalence of International New Ventures (INVs) has increased during the past twenty years. Nevertheless, to date there has been no general consensus within the literature on an explanation as to the rapid internationalisation of some firms. Do they follow a similar process to other firms that internationalise based on a more ‘measured’ incremental sequential process of internationalisation. This paper proposes and tests an innovation diffusion model of the internationalisation of small firm INVs and others by drawing on key innovation diffusion models from the literature. The results of this analysis indicate that the synthesised model of export adoption is effective in explaining the internationalisation process of INVs and other firms within the Queensland Food and Beverage Industry. Significantly, the features of the original innovation diffusion models developed in the consumer behaviour literature, which had limited examination within the internationalisation literature, were confirmed. This includes the ability of firms, or specifically decision-makers, to skip stages based on previous experience.

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ID Code: 53311
Item Type: Journal Article
Keywords: Internationalisation, Small firms, Innovation Diffusion, International new ventures, Stages
DOI: 10.5539/ijbm.v7n6p68
ISSN: 1833-3850
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > International Business (150308)
Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Small Business Management (150314)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2012 Mitchell Spowart and Rumintha Wickramasekera
Deposited On: 24 Sep 2012 09:44
Last Modified: 26 Sep 2012 14:29

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