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Using cases in a mixed learning environment : meeting the challenges of higher education reform

van Dessel, Maria & Everett, James (2005) Using cases in a mixed learning environment : meeting the challenges of higher education reform. International Journal of Case Method Research and Application, 3, pp. 341-351.

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    Abstract

    This paper explains the context for pedagogy in a specific undergraduate course; the comparative benefits of using cases in a mixed learning environment (simultaneous large and small groups); and illustrates one significant way for universities to respond to increasing demand for delivery efficiency while maintaining high quality learning outcomes. Thus, to achieve objectives of the subject, tutorial classes expand on what is taught in lectures and provide the necessary context to analyse cases in more detail. A small, qualitative study explored experiences of market research tutors with the use of case method teaching reported. Implications of the study for case teaching in higher education are identified.

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    ID Code: 53349
    Item Type: Journal Article
    Keywords: Mixed Learning Environment, Market Research Classes, Case-method Teaching
    ISSN: 1554-7752
    Subjects: Australian and New Zealand Standard Research Classification > EDUCATION (130000) > EDUCATION SYSTEMS (130100)
    Divisions: Current > QUT Faculties and Divisions > QUT Business School
    Current > Schools > School of Advertising, Marketing & Public Relations
    Copyright Owner: Copyright 2005 Please consult the authors.
    Deposited On: 29 Aug 2012 10:18
    Last Modified: 20 Sep 2012 14:47

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