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Can we teach advertising students to think? Strategies to engage student thinking

van Dessel, Maria & Kelly, Louise (2011) Can we teach advertising students to think? Strategies to engage student thinking. In AAA 2011Asia-Pacific Conference, 8-10 June 2011, Brisbane, QLD.

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Abstract

Understanding and effectively managing students’ engagement in education plays a significant role in enhancing learning processes and outcomes. Research has shown that students learn more when they are actively engaged in their learning. However, as many educators know, this is not as easy as one might expect. Using a range of teaching approaches, we attempt to impart knowledge and develop understanding and comprehension (Angelo 1993; Biggs and Telfer 1987; Patti 2003; Ranburuth and McCormick 2001). These vary from “information dump” or teacher-centric approaches, to those that stimulate more active involvement. From the literature, we know that experiential learning, such as those strategies that help students acquire practice skills, apply critical thought and active learning, are likely to have achieve higher levels of intellectual skill and ability (Benson and Blackman 2003; Hampton and Lawrence 1995; Hopkinson and Hogg 2004; Kolb 1984).

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ID Code: 53359
Item Type: Conference Paper
Keywords: Advertising Students, Strategies , Student Thinking
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2012 [please consult the author]
Deposited On: 29 Aug 2012 08:31
Last Modified: 17 Oct 2012 03:19

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