Emergent innovation through the co-evolution of informal and formal media economies

Cunningham, Stuart D. (2012) Emergent innovation through the co-evolution of informal and formal media economies. Television and New Media, 13(5), pp. 415-430.


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Well-established distinctions between amateur and professional are blurring as the impact of social media, changes in cultural consumption, and crises in copyright industries’ business models are felt across society and economy. I call this the increasingly rapid co-evolution of the formal market and informal household sectors and analyse it through the concept of ‘social network markets’ – individual choices are made on the basis of other’s choices and such networked preferencing is enhanced by the growing ubiquity of social media platforms. This may allow us better to understand sources of disruption and innovation in audiovisual production and distribution in wealthy Western markets which are as significant as those posed by informal practices outside the West. I examine what is happening around the monetization and professionalization of online video (YouTube, for example) and the socialization of professional production strategies (transmedia, for example) as innovation from the margins.

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8 citations in Scopus
8 citations in Web of Science®
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ID Code: 53456
Item Type: Journal Article
Refereed: Yes
Keywords: informal media economies, YouTube, transmedia, Australian transmedia, media innovation, social network markets
DOI: 10.1177/1527476412443091
ISSN: 1527-4764
Subjects: Australian and New Zealand Standard Research Classification > STUDIES IN CREATIVE ARTS AND WRITING (190000) > FILM TELEVISION AND DIGITAL MEDIA (190200)
Divisions: Past > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation
Current > QUT Faculties and Divisions > Creative Industries Faculty
Copyright Owner: Copyright 2012 SAGE Publications
Deposited On: 04 Sep 2012 22:52
Last Modified: 01 Oct 2013 11:01

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