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Management characteristics and the decision to internationalize : exploration of exporters vs. non-exporters within the Chilean wine industry

Wickramasekera, Rumintha & Bianchi, Constanza (2013) Management characteristics and the decision to internationalize : exploration of exporters vs. non-exporters within the Chilean wine industry. Journal of Wine Research, 24(3), pp. 195-209.

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    Abstract

    The objective of this study was to identify key factors differentiating between exporters and non-exporters in the Chilean wine industry. Based on survey data collected from 61 wineries, the findings show that the main barriers for non-exporters are the lack of financial resources, limited quantities of stock for market expansion, management’s lack of knowledge and experience, and the high cost of travelling and participating in trade shows. The results also show that managers have educational levels and international experience exceeding those of other comparable New World wineries. Finally, in developing their main international markets, Chilean wineries did not target psychically close markets as identified in previous wine industry studies

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    ID Code: 53466
    Item Type: Journal Article
    Keywords: wine, export, Chile, barriers
    DOI: 10.1080/09571264.2013.795484
    ISSN: 0957-1264
    Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000)
    Divisions: Current > QUT Faculties and Divisions > QUT Business School
    Current > Schools > School of Advertising, Marketing & Public Relations
    Copyright Owner: Copyright 2012 Taylor & Francis
    Copyright Statement: This is a preprint of an article submitted for consideration in the Journal of Wine Research © 2012 copyright Taylor & Francis, 24(3); Journal of Wine Research is available online at: www.tandfonline.com. DOI: 10.1080/09571264.2013.795484
    Deposited On: 05 Sep 2012 08:28
    Last Modified: 02 Oct 2013 15:00

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