Kaleidoscopes and contradictions : the legitimacy of social media for public relations

Bartlett, Jennifer L. & Bartlett, George (2012) Kaleidoscopes and contradictions : the legitimacy of social media for public relations. In Duhé, , Sandra (Ed.) New Media and Public Relations [2nd ed.]. Peter Lang International Academic Publishers, New York, pp. 13-20.

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If the current discourses of progress are to be believed, the new or social media promise a kaleidoscope of opportunity for connecting and informing citizens. This is by allegedly revitalizing the fading legitimacy and practice of institutions and providing an agent for social interaction. However, as social media adoption has increased, it has revealed a wealth of contradictions both of its own making and reproduction of past action. This has created a crisis for traditional media as well as for public relations. For example, social media such as WikiLeaks have bypassed official channels about government information. In other cases, social media such as Facebook and Twitter informed BBC coverage of the Rio Olympics. Although old media are unlikely to go away, social media have had an impact with several large familybased media companies collapsing or being reintegrated into the new paradigm. To use Walter Lippman’s analogy of the phantom public, the social media contradictorily serve to both disparate the phantom in part and reinforce it...

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ID Code: 53553
Item Type: Book Chapter
Keywords: social media, traditional media, public relations
ISBN: 9781433116278
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2012 Peter Lang
Deposited On: 13 Sep 2012 22:56
Last Modified: 18 Oct 2012 05:20

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