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Journalists and Twitter : how Australian news organisations adapt to a new medium

Bruns, Axel (2012) Journalists and Twitter : how Australian news organisations adapt to a new medium. Media International Australia incorporating Culture and Policy, pp. 97-107.

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Abstract

Twitter has developed an increasingly visible presence in Australian journalism, and in the discussion of news. Many journalists have begun to explore manageable approaches to incorporating Twitter into their work practices, and for some – like the ABC’s ‘star recruits’ Annabel Crabb and Latika Bourke – it has already become a career driver. This article examines the positioning of journalists as ‘personal brands’ on Twitter, by documenting the visibility of leading personal and institutional accounts during two major political events in Australia: the Rudd/Gillard leadership spill on 23 June 2010, and the day of the subsequent federal election on 21 August 2010. It highlights the fact that in third-party networks such as Twitter, journalists and news organisations no longer operate solely on their own terms, as they do on their own Websites, but gain and maintain prominence in the network and reach for their messages only in concert with other users. It places these observations in a wider context of journalist/audience relations, a decade after the emergence of the first citizen journalism Websites.

Impact and interest:

2 citations in Scopus
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1 citations in Web of Science®

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648 since deposited on 17 Sep 2012
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ID Code: 53679
Item Type: Journal Article
Keywords: journalism, social media, Twitter, news, new media
ISSN: 1329-878X
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication Studies (200101)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication Technology and Digital Media Studies (200102)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Media Studies (200104)
Divisions: Current > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation
Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Institutes > Institute for Creative Industries and Innovation
Current > Schools > School of Media, Entertainment & Creative Arts
Copyright Owner: Copyright 2012 Axel Bruns
Copyright Statement: Contributors to the journal retain copyright of their work.
Deposited On: 18 Sep 2012 09:19
Last Modified: 19 Sep 2012 13:52

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