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Challenges and opportunities in the journey of the design-led innovation champions

Matthews, Judy H., Bucolo, Sam, & Wrigley, Cara (2012) Challenges and opportunities in the journey of the design-led innovation champions. In Bohemia, Erik, Liedtka, Jeanne, & Rieple, Alison (Eds.) Leading Innovation through Design : Proceedings of the DMI 2012 International Research Conference, DMI, Boston, MA, pp. 768-775.

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Abstract

The purpose of this study is to deepen our knowledge and understanding of the challenges faced by design champions in proposing and applying design methods and insights in existing firms. This study investigates the early stages of the journey of the design champions as they incorporate design into operational and strategic conversations and practices, and their progress in mastering these challenges as opportunities in a firm context. Little research on this topic has been reported, yet it is of growing interest as more firms turn to design-led innovation to shape their strategies and practices. Interviews with design champions were used to investigate first hand the experience and reflections the many challenges provide. Findings from the study provide some early insights that can be extended through further research.

Impact and interest:

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137 since deposited on 03 Oct 2012
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ID Code: 53946
Item Type: Conference Paper
Keywords: Design, Design led innovation, Design champions
ISBN: 9780615664538
Subjects: Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > DESIGN PRACTICE AND MANAGEMENT (120300) > Design Innovation (120302)
Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > DESIGN PRACTICE AND MANAGEMENT (120300) > Design Management and Studio and Professional Practice (120303)
Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Innovation and Technology Management (150307)
Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Organisational Behaviour (150311)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Design
Current > QUT Faculties and Divisions > Creative Industries Faculty
Current > Schools > School of Management
Copyright Owner: Copyright 2012 [please consult the author]
Deposited On: 04 Oct 2012 08:26
Last Modified: 09 Dec 2012 00:11

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