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New organisational leadership capabilities : transitional engineer the new designer?

Wrigley, Cara & Bucolo, Sam (2012) New organisational leadership capabilities : transitional engineer the new designer? In Bohemia, Erik, Liedtka, Jeanne, & Rieple, Alison (Eds.) Leading Innovation through Design: Proceedings of the DMI 2012 International Research Conference, DMI, Boston, Massachusetts, pp. 913-922.

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Abstract

Traditionally, design has been centred within the manufacturing and production areas of companies and or as a styling afterthought. Increasingly, design is viewed as a vital and important strategic business resource (Dell’Era, Marchesi & Verganti, 2010) and consequently companies worldwide look to design to help them innovate, differentiate and compete in the global marketplace. The role of the professional designer is evolving to a point where they are needed to work beyond being a specialist in the manufacturing and aesthetics of an artefact (Wrigley & Bucolo, 2011). This paper challenges the values held by academics and industry regarding the traditional role of designers in business. It investigates the emerging transitional engineering framework and puts forward a proposal for the next generation designer in the future era of design. Questions surrounding how designers will develop these new skills and how the Authors’ new framework of design led innovation can contribute to the future of design will be presented. This research is needed to better equip future designers to have a more central role in business.

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ID Code: 53947
Item Type: Conference Paper
Keywords: Design Management, Work-Based Learning, Design Thinking
ISBN: 9780615664538
Subjects: Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > DESIGN PRACTICE AND MANAGEMENT (120300) > Design Innovation (120302)
Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > DESIGN PRACTICE AND MANAGEMENT (120300) > Design Management and Studio and Professional Practice (120303)
Divisions: Current > Schools > School of Design
Current > QUT Faculties and Divisions > Creative Industries Faculty
Copyright Owner: Copyright 2012 DMI and the Authors. All rights reserved.
Deposited On: 03 Oct 2012 12:52
Last Modified: 09 Dec 2012 07:54

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