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Gaps in organizational leadership : linking strategic and operational activities through design-led propositions

Bucolo, Sam, Wrigley, Cara, & Matthews, Judy H. (2012) Gaps in organizational leadership : linking strategic and operational activities through design-led propositions. Design Management Journal, 7(1), pp. 18-28.

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    Abstract

    The relationship between design process and business systems has been of interest to both practitioners and researchers exploring the numerous opportunities and challenges of this unlikely relationship. Often the relationship is presented as building design thinking capability within an organization, which can be broadly described as the union of design and strategy. Brown (2008) notes that design thinking is ‘‘a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technically feasible and what business strategy can convert into customer value and market opportunities’’ (p. 1). The value that design thinking brings to an organization is a different way of framing situations and possibilities, doing things, and tackling problems: essentially a cultural transformation of the way it undertakes its business. The work of Martin (2009) has clearly shown the generalized differences between design thinking and business thinking, highlighting many instances in which these differences have been overcome, but also noting the many obstacles of trying to unify both approaches within an organization. Liedtka (2010) encourages firms to try and persist in overcoming these barriers, as she has noted that ‘‘business strategy desperately needs design ... because design is all about action and business strategy too often turns out to be only about talk ... fewer than 10 percent of new strategies are ever fully executed’’ (p. 9).

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    ID Code: 54013
    Item Type: Journal Article
    Keywords: design process , business systems
    DOI: 10.1111/j.1948-7177.2012.00030.x
    ISSN: 1948-7177
    Subjects: Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > DESIGN PRACTICE AND MANAGEMENT (120300) > Design Innovation (120302)
    Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > DESIGN PRACTICE AND MANAGEMENT (120300) > Design Management and Studio and Professional Practice (120303)
    Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Organisation and Management Theory (150310)
    Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Organisational Behaviour (150311)
    Divisions: Current > QUT Faculties and Divisions > QUT Business School
    Current > Schools > School of Design
    Current > QUT Faculties and Divisions > Creative Industries Faculty
    Current > Schools > School of Management
    Copyright Owner: Copyright 2012 John Wiley & Sons, Inc
    Deposited On: 09 Oct 2012 09:01
    Last Modified: 04 Nov 2013 06:04

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